The Best 3 Ways to Make Your Shop Front Stand Out and Increase Sales

Although people say never judge a book by its cover, the same is rarely said about a shop front. An aesthetically pleasing shop front can be a powerful marketing tool for your business. It could catch a customer’s eye, encouraging them to step inside and explore your products. This is supported by a study that found that 95% of customers believed a shop’s exterior was important when choosing where to shop.

Understanding what your shop front should have to achieve this reaction is essential, especially if you want to increase your sales. As one of the first things customers see, business owners should put real effort and time into perfecting their shops’ appearances. This is critical if your store is located on a busy high street.

If your shopfront needs a little help standing out and improving sales, follow the three tips outlined in this post.

Add Eye-Catching Signs

One of the most noticeable aspects of a shopfront is signage. To attract customers, signs should be clean, damage-free, and easy to read. Although you will want the signs to relate to the style of your brand, the lettering should be bold to ensure it is legible from a distance.

Signage is a great way to add character to your storefront. The way you achieve this will depend on the type of shop you own. Letters might look like the type of products you sell, and these items could replace some of the lettering in the signs. If you own a shoe store, a high heel could replace the letter L in the word “SALE.” Or, if your business sells art supplies, signs might look more like paintings to convey the store’s focus. This type of imaging promotes your store to the target audience.

Also, if your signs convey information, you should ensure the hierarchy is kept simple. For example, the sign might include a headline, explanatory text, and a call to action. This is a great technique to use when your store is running a sale or similar promotion.

Prioritize Window Displays

Business’ could also improve their customer strategies through window displays. Although the signs will often be displayed here, you can offer more than just words; you can use this space to show off your products. Clothing stores often utilize this space to display their trendiest items on mannequins, and these are changed frequently.

If you use stock to fill the window displays, your business would benefit by using a ship-from-store fulfillment strategy such as those offered by Ryder retail fulfillment. This is a store-based fulfillment strategy where the store receives bulk orders shipped to them to display in the store. These services are tailored to the retail store’s needs, offering flexible warehousing options, such as storing excess inventory, scanning and barcode printing, and managing in-store returns for online purchases.

This tactic can lead to more sales in two different ways:

• Online sales. Customers might walk by your store or drive by and see something they like briefly, which they can later search for and buy online from your shop. \
• In-store sales are influenced by online research. Customers might see something they like on your website and then go to your retail store to purchase it. That way they can see and feel the material, and try it on before making the purchase.

Prioritizing window displays is essential in making your business stand out and increasing sales.

Clean the Shop Front Regularly

The simplest way to improve your shop front’s appearance is by cleaning the space regularly. Any repairs and touch-ups should be made as well, to ensure the store looks fresh. This helps to make a good impression on customers, as it proves you care about your business and its appearance. You should wash the windows, doors, and any external displays to ensure all information is readable.

To ensure the entrance is clear, you should also sweep walkways, pick up litter, and remove weeds. With a clear walkway, customers will not have any issues entering the shop, and it will also be accessible for all abilities. This will make the store more appealing, too; if the premises are pristine, your store will make a good impression and customers will admire your window display before entering to shop.

As customers believe the appearance of a store is a deciding factor on where to shop, businesses should put effort and time into tailoring their store’s image. The three ways to accomplish this that have been listed in this post are the simplest but most effective methods to use.

By making your store stand out, the number of sales your store makes will increase.